Life-stage & interest detection
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Request
Identify interests, propensities and changes for both anonymous and logged users on a website.
Approach
Utilize cookie profiles derived from navigation history to identify users' interests over their lifetime, medium-term and recent activities, enabling companies to propose relevant offerings at the right moment.
Result
Server-side solution that analyzes user profiles and behaviors to detect recurring interests (e.g., golf passion), life changes (e.g., marriage or childbirth), and immediate needs (e.g., car purchase or new insurance).
Categories
Type
AI & Data Science
Need
Benefit
Business function
Industry
Fashion & Design, Telco, Media & Entertainment, Advertising, Real estate, Publishers, Finance, Tourism & Events, Education, Pharma, Medical Devices & Health, Goods Production & Distribution
Business Model
Business Size
