Campaign click optimization
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Talk to an expert
Request
Increase the click rate on banners for the client’s campaign.
Approach
Created highly significant profiles for each cookie using semantic analysis and classifications, developing sophisticated models to predict click rates for each user across categories.
Result
Web application integrated with advertising delivery systems (DMP, DSP, etc.), boosting click-through rates by up to 700% compared to industry benchmarks.
Categories
Type
AI & Data Science
Need
Benefit
Business function
Industry
Fashion & Design, Advertising, Real estate, Consultancy & Legal, Software, Logistics, Associations, Tourism & Events, Education, Pharma, Medical Devices & Health, Goods Production & Distribution, Telco, Media & Entertainment, Utilities, Publishers, Finance, Retail Distribution, HORECA
Business Model
Business Size
