User profiling engine
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Need
Structure a user database (customers, prospects, anonymous users) by integrating all available data sources -internal and external, structured and unstructured - to maximize profile understanding, enable targeted audience analysis and support new strategic initiatives.
Approach
We developed an advanced AI framework capable of building high-value user profiles from heterogeneous, incomplete or unstructured data. An intuitive query engine allows exploration through both graphical tools and natural language searches.
Result
A powerful profiling engine combined with an intuitive graphical and natural-language interface that enables deep exploration of the customer base. It includes built-in data anonymization and inference features to ensure full privacy compliance. The system can also serve as an enabler for advanced CRM initiatives such as sales intelligence, recommendation, clustering, forecasting and churn prevention.
Categories
Type
AI & Data Science
Need
Benefit
Business function
Industry
Fashion & Design, Telco, Media & Entertainment, Advertising, Utilities, Publishers, Finance, Education, Goods Production & Distribution, Retail Distribution
Business Model
Business Size
