Recommendation engine for e-commerce
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Esigenza
Create multiple engines to recommend the best set of products for individual users across different sections of the site:
- Home Page: “Most suitable for you”, “Similar to previously viewed products”, “Offers for you”, “Most sold”
- Product page: “Alternatives” and “Frequently bought together”
Approccio
A mix of statistical models and highly customized algorithms with deep knowledge of e-commerce logics.
Risultato
A server-side application that recommends the most relevant products in real time for each user, based on their profile, current session, and context. Achieves over 6x performance compared to the previous recommendation engine.
Categorie
Type
AI & Data Science
Need
Benefit
Business function
Industry
Fashion & Design, Telco, Media & Entertainment, Advertising, Utilities, Real estate, Finance, Software, Tourism & Events, Education, Goods Production & Distribution, Retail Distribution, HORECA
Business Model
Business Size
