Socio-demo segmentation
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Need
Determine gender and age of anonymous cookies.
Approach
Leverage deterministic customer data to build a powerful model capable of predicting the age and gender of anonymous users based on their browsing profiles.
Result
Server-side application that assigns reliable socio-demographic profiles to anonymous users.
Categories
Type
AI & Data Science
Need
Benefit
Business function
Industry
Fashion & Design
, Telco, Media & Entertainment
, Advertising
, Utilities
, Publishers
, Finance
, Software
, Tourism & Events
, Education
, Goods Production & Distribution
, Retail Distribution
Business Model
Business Size
