Real time big data modelling and delivery
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Need
A solution to update tens of millions of profiles daily, calculate a score vector for each and deliver real-time "Call to Action" prompts on web pages.
Approach
Implemented Kafka + Hadoop + Spark for profiling, and a smart caching solution for fast delivery.
Result
A server-side platform that integrates data from multiple sources (Webtrekk, DMP, CRM), updates scores in under 3 hours, and enables "Call to Action" responses in under 5 ms per impression.
Categories
Type
AI & Data Science
Need
Benefit
Business function
Industry
Fashion & Design
, Advertising
, Real estate
, Consultancy & Legal
, Software
, Logistics
, Tourism & Events
, Public Administration
, Data Providers
, Education
, Goods Production & Distribution
, Telco, Media & Entertainment
, Utilities
, Publishers
, Finance
, Retail Distribution
Business Model
Business Size
