Cluster management solution
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Esigenza
Identify the main customer clusters based on their TV behavior.
Approccio
Develop profiles with hundreds of features for each customer. After conducting an in-depth correlation analysis, we applied centroid-based clustering to group the customers effectively.
Risultato
A server-side solution that ingests user profiles and applies enrichment and clustering processes to generate smart, easily navigable lists for customer base analysis.
Categorie
Type
AI & Data Science
Need
Benefit
Business function
Industry
Telco, Media & Entertainment, Advertising, Utilities, Publishers, Finance, Tourism & Events, Education, Retail Distribution
Business Model
Business Size
