Innovative visualizations for web analytics
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Request
A new method to represent available data - in our use cases web logs of anonymous users on the client’s site(s) and advertising investment data of Italian companies.
Approach
Utilized customized Kohonen maps (neural maps) to create a meaningful, human-readable two-dimensional representation of a multidimensional environment.
Result
Server-side solution that processes complex, multidimensional data and visualizes it through easily readable and interpretable maps to support strategic decision-making.
Categories
Type
AI & Data Science
Need
Benefit
Business function
Industry
Business Model
Business Size
