Editorial/Advertising ratio
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Need
Extract unstructured information from the web (articles, posts, advertisements, photos, etc.) and transform it into structured data for analysis.
Approach
Develop a highly intelligent web crawler capable of mimicking human behavior to gather relevant data efficiently.
Result
A web-based application that calculates editorial and advertising visibility indexes, providing a summary indicator to help investors assess publishers' fairness in brand exposure.
Categories
Type
AI & Data Science
Need
Benefit
Business function
Industry
Fashion & Design
, Advertising
, Consultancy & Legal
, Software
, Logistics
, Associations
, Tourism & Events
, Education
, Pharma, Medical Devices & Health
, Goods Production & Distribution
, Telco, Media & Entertainment
, Utilities
, Publishers
, Finance
, Retail Distribution
, HORECA
Business Model
Business Size
