Advertising investment optimization
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Request
Develop a solution that takes in budget and acceptable quota ranges for each media type to suggest the best investment mix in advertising to maximize revenues.
Approach
Using a highly advanced combination of time series methodologies, the system analyzes historical data and simulates various scenarios to provide the optimal strategy.
Result
Web-based application, available in the cloud or installable on-premise, that integrates economic and advertising data to simulate future scenarios and autonomously identify the optimal investment mix (TV, Web, OOH), reducing costs and boosting revenues.
Categories
Type
AI & Data Science
Need
Benefit
Business function
Industry
Fashion & Design, Advertising, Real estate, Consultancy & Legal, Software, Logistics, Associations, Tourism & Events, Education, Pharma, Medical Devices & Health, Goods Production & Distribution, Telco, Media & Entertainment, Utilities, Publishers, Finance, Retail Distribution, HORECA
Business Model
Business Size
