Advertising investment optimization
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Need
Develop a solution that takes in budget and acceptable quota ranges for each media type to suggest the best investment mix in advertising to maximize revenues.
Approach
Using a highly advanced combination of time series methodologies, the system analyzes historical data and simulates various scenarios to provide the optimal strategy.
Result
Web-based application, available in the cloud or installable on-premise, that integrates economic and advertising data to simulate future scenarios and autonomously identify the optimal investment mix (TV, Web, OOH), reducing costs and boosting revenues.
Categories
Type
AI & Data Science
Need
Benefit
Business function
Industry
Fashion & Design
, Advertising
, Real estate
, Consultancy & Legal
, Software
, Logistics
, Associations
, Tourism & Events
, Education
, Pharma, Medical Devices & Health
, Goods Production & Distribution
, Telco, Media & Entertainment
, Utilities
, Publishers
, Finance
, Retail Distribution
, HORECA
Business Model
Business Size
